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Flowchart showing custom event signals flowing from business actions through Conversions API to Meta's ad algorithm

Train Meta's Algorithm Using Custom Events Strategically

Boost your Meta ads' performance by training the algorithm with custom events and strategic signal engineering for better business outcomes.

Dec 10, 2025

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Flowchart showing retargeting journey from website visit through cookie tracking to ad display and conversion

13 min

📄Martech Fundamentals

What is Retargeting? A Systematic Guide to Re-Engaging Your Audience

Retargeting re-engages site visitors with personalized ads across channels to boost conversions. Build a systematic strategy that turns browsers into buyers without wasting ad spend.

Feb 2, 2025

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