MarTech Insights & Growth Strategies

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Diagram showing API request-response pattern and webhook event-driven notifications flowing between systems

APIs vs Webhooks: The Signal System Your Growth Team Actually Needs

Most teams treat APIs and webhooks as competing technologies. The real breakthrough? Understanding them as parts of one intelligent signal system that makes customer data flow exactly when and where you need it.

Conversions API & Pixels: AND or OR?

Meta says use Pixel AND Conversions API together, but what if your setup doesn't need both right now? Here's how to decide which tracking method fits your business stage—and when to upgrade.

Dec 15, 2025

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