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Active filters:Search: “Ad Optimization”

Split diagram comparing browser-based pixel tracking on left and server-side Conversions API tracking on right with data flows

📄Martech Integration

Conversions API & Pixels: AND or OR?

Meta says use Pixel AND Conversions API together, but what if your setup doesn't need both right now? Here's how to decide which tracking method fits your business stage—and when to upgrade.

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