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Flow diagram showing customer journey from first purchase through repeat buying behavior with segmentation points

12 min

🎯Martech Strategy

Optimize and Target by Audience Segments Systematically

Master systematic audience segmentation to target business leaders with precision and drive transformational growth.

Dec 5, 2025

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Flowchart diagram showing customer data flowing from collection through activation to revenue outcomes

8 min

🔮Customer Data Platform

Audience Activation Strategy: Connect Data to Revenue

Strategic audience activation connects customer data to business growth. Learn how leading organizations activate audiences to drive measurable results.

Nov 3, 2025

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