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Active filters:Search: “Behavioral Tracking”

Flowchart showing customer data transforming into calculated traits and personalized experiences

🔮Customer Data Platform

Custom Traits That Drive Real Conversions

Move beyond basic forms to calculated attributes that predict buyer behavior. Systematize traits competitors miss.

Dashboard showing customer behavior tracking with journey paths and engagement metrics

🎯Martech Strategy

Behavioral Data: Fuel for Smart Personalization

Use behavioral data and progressive profiling to drive smart personalization campaigns.

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