MarTech Insights & Growth Strategies

Diagram comparing client-side and server-side tagging data flow with signal loss reduction visualization

12 min

🎯Martech Strategy

Mitigate Signal Loss with Server-Side Tagging

Recover lost conversion signals and boost ad performance using server-side tagging. House of MarTech delivers systematic strategies that align tech with business goals for decision-makers facing privacy challenges.

Dec 11, 2025

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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Conversions API & Pixels: AND or OR?

Mitigate Signal Loss with Server-Side Tagging

GCLID Conversion Tracking & Offline Insights Guide

Enhanced & Offline Conversion Tracking Explained