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Split diagram comparing browser-based pixel tracking on left and server-side Conversions API tracking on right with data flows

Conversions API & Pixels: AND or OR?

Meta says use Pixel AND Conversions API together, but what if your setup doesn't need both right now? Here's how to decide which tracking method fits your business stage—and when to upgrade.

Dec 15, 2025

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Flowchart showing custom event signals flowing from business actions through Conversions API to Meta's ad algorithm

12 min

🔄Automation Optimization

Train Meta's Algorithm Using Custom Events Strategically

Boost your Meta ads' performance by training the algorithm with custom events and strategic signal engineering for better business outcomes.

Dec 9, 2025

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