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Diagram showing fragmented customer data sources connecting through a central identity spine to unified customer profiles

Stop Buying More MarTech Tools. Your Identity Spine Is the Competitive Advantage

60% of MarTech spend fails because tools can't talk to each other. Deterministic identity resolution creates one source of truth across all systems without replacing anything.

Nov 4, 2025

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Professional MarTech blog header for A Single Source of Truth for a 360° Customer View

13 min

🔮Customer Data Platform

A Single Source of Truth for a 360° Customer View

Unify your customer data across touchpoints for a complete 360° customer view with CDP strategies for better personalization.

Sep 30, 2025

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