MarTech Insights & Growth Strategies

Flowchart diagram showing customer journey stages from awareness to purchase with conversion rate percentages at each funnel stage

13 min

🚀Growth Strategies

Funnel Tracking and Conversion Analysis: The Framework Most Teams Get Wrong

Master funnel tracking and conversion analysis with systematic frameworks that deliver 20-35% uplifts. Get no-code templates and baselines for your MarTech stack—no advanced tools needed.

Jan 1, 2026

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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Data-Driven Attribution Machine Learning Marketing Mix

Why 70% of B2B Companies Get Attribution Wrong

Email Marketing Automation Behavioral Triggers

Marketing Attribution Tools Compared: What Actually Works

The Marketing & Conversion Funnel: A Systematic Guide to Understanding and Optimizing Customer Flow

Funnel Tracking and Conversion Analysis: The Framework Most Teams Get Wrong

Multi-Touch Attribution for Small B2B Teams

Signals in Motion: Dynamic Journey Design in Martech

Adaptive Journeys: Real-Time Design for Dynamic User Experiences

Orchestrating Customer Journeys: The Power of CDP-Driven Automation

Marketing Automation Integration CRM Email Analytics

Revenue Attribution Full Funnel Tracking MQL to Closed-Won

Data-Driven Attribution Machine Learning Marketing Mix

Why 70% of B2B Companies Get Attribution Wrong

Email Marketing Automation Behavioral Triggers

Marketing Attribution Tools Compared: What Actually Works

The Marketing & Conversion Funnel: A Systematic Guide to Understanding and Optimizing Customer Flow

Funnel Tracking and Conversion Analysis: The Framework Most Teams Get Wrong

Multi-Touch Attribution for Small B2B Teams

Signals in Motion: Dynamic Journey Design in Martech

Adaptive Journeys: Real-Time Design for Dynamic User Experiences

Orchestrating Customer Journeys: The Power of CDP-Driven Automation