MarTech Insights & Growth Strategies

Diagram showing multiple contextual signal layers feeding into a central intent model, including behavioral data, emotional signals, timing context, and customer interactions

14 min

🎯Martech Strategy

Context is King: Layering Contextual Signals Into Modern Intent Models

How leading companies use contextual signals to understand customer intent beyond behavioral data—and why emotional context often predicts purchasing decisions better than clicks alone.

Dec 5, 2025

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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