NEW14 min📄Martech IntegrationMarketing Automation Integration CRM Email AnalyticsBuild integrated marketing automation architecture. Connect CRM, email platforms, and analytics tools for unified customer journey tracking.Feb 12, 2026Read
NEW11 min🔄Automation OptimizationPredictive Analytics in Marketing Python ImplementationImplement predictive analytics for marketing with Python. Churn prediction, CLV forecasting, and propensity modeling with code examples.Feb 11, 2026Read
12 min📄Martech FundamentalsSystematic Event Tracking: Why Your Data Keeps Breaking (And How to Fix It)Fix event tracking gaps that delay decisions and waste budgets. House of MarTech delivers systematic frameworks to align teams, capture data accurately, and turn insights into growth. Stop manual fixes—build reliable systems now.Jan 14, 2026Read
18 min🎯Martech StrategyMarketing Attribution Tools Compared: What Actually WorksMost attribution tools make messy reality look simple. Here's how to choose tools that reveal truth instead of hiding it.Jan 11, 2026Read
13 min🎯Martech StrategyB2B Attribution Modeling for Long Sales CyclesTrack attribution across 6-18 month B2B sales cycles. Framework for multi-touch attribution with complex buying committees and long nurture periods.Jan 4, 2026Read
13 min🎯Martech StrategyMulti-Touch Attribution for Small B2B TeamsImplement multi-touch attribution without enterprise tools or big budgets. Practical guide for small B2B teams to track marketing ROI effectively.Dec 31, 2025Read
14 min📄Martech FundamentalsEnhanced & Offline Conversion Tracking ExplainedMaster how enhanced and offline conversion tracking works to boost your marketing accuracy and ROI with privacy-first strategies.Dec 2, 2025Read
12 min🎯Martech StrategySaaS Marketing Attribution: Multi-Touch Models That Actually WorkDiscover why 95% of SaaS companies fail at marketing attribution and learn the proven multi-touch models that actually drive revenue growth and marketing ROI.Oct 7, 2025Read
13 min📄Martech MeasurementMarketing Attribution Models: Track Revenue to SourceStop treating attribution as a measurement problem. Learn how to build attribution systems that reveal customer journey insights and keep teams aligned around shared growth objectives.Sep 21, 2025Read