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Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Most businesses approach build-versus-buy through a technical lens when it's actually a strategic transformation challenge. Discover the hidden third option and decision framework that delivers real results.

Oct 15, 2025

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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MarTech Implementation Timeline: 90-Day Roadmap for Success

Customer Journey Optimization for Business Growth

Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Audience Segmentation CDP: Beyond Demographics

Is a CDP Right for Customer Data Management?

MarTech Stack Consolidation: Reduce Costs While Improving Performance

SaaS Marketing Attribution: Multi-Touch Models That Actually Work

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Marketing Operations: Building Scalable MarTech Systems