MarTech Insights & Growth Strategies

Flowchart showing customer data from multiple sources merging into unified profiles with identity resolution rules

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11 min

🔮Customer Data Platform

Systematic Data Unification & Identity Resolution: A Playbook for Real Business Growth

Unify customer data with a systematic identity resolution playbook that captures external IDs like fbc, fbp, gclid for precise attribution and ROI. House of MarTech delivers rules-first execution that turns fragmented data into business growth.

Dec 19, 2025

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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Context Rules: How to Personalize for Every User, Every Moment

Data-Driven Decision Making System: The MarTech Decision Loom

Systematic Data Unification & Identity Resolution: A Playbook for Real Business Growth

Event Triggers and Pathing: The Blueprint to Martech Mastery

Systematic Data Collection: Building Intelligence That Actually Works

Branch, Trigger, Personalize: Advanced CDP Campaign Design

Signals in Motion: Dynamic Journey Design in Martech

The Main Features of a Customer Data Platform That Actually Drive Growth

Adaptive Journeys: Real-Time Design for Dynamic User Experiences

Conversions API & Pixels: AND or OR?

Orchestrating Customer Journeys: The Power of CDP-Driven Automation

Mitigate Signal Loss with Server-Side Tagging