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Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Most businesses approach build-versus-buy through a technical lens when it's actually a strategic transformation challenge. Discover the hidden third option and decision framework that delivers real results.

Oct 16, 2025

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Professional MarTech blog header for Is a CDP Right for Customer Data Management?

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📄Martech insights and predictions

Is a CDP Right for Customer Data Management?

Before buying a CDP, ask if you're ready. Strategic guidance for customer data management that honors where you actually are.

Oct 14, 2025

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