MarTech Insights & Growth Strategies

Diagram showing fragmented customer data sources connecting through a central identity spine to unified customer profiles

NEW

8 min

🎯Martech Strategy

Stop Buying More MarTech Tools. Your Identity Spine Is the Competitive Advantage

60% of MarTech spend fails because tools can't talk to each other. Deterministic identity resolution creates one source of truth across all systems without replacing anything.

Nov 4, 2025

Read

Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

All Posts

Marketing Automation ROI: How to Measure and Optimize

Stop Buying More MarTech Tools. Your Identity Spine Is the Competitive Advantage

MarTech Stack Consolidation: Reduce Costs While Improving Performance

Driving Growth with CDP Use Cases

Marketing Automation ROI: How to Measure and Optimize Returns

Marketing Automation ROI: How to Measure and Optimize

Stop Buying More MarTech Tools. Your Identity Spine Is the Competitive Advantage

MarTech Stack Consolidation: Reduce Costs While Improving Performance

Driving Growth with CDP Use Cases

Marketing Automation ROI: How to Measure and Optimize Returns