MarTech Insights & Growth Strategies

Three-layer diagram showing identity, behavioral, and contextual data flowing into unified customer profiles

11 min

🎯Martech Strategy

The Three Data Layers That Actually Drive Personalization

Master the types of data to collect for personalization: start with first-party for precision, build identity resolution, and create feedback loops that drive ROI. Skip tool lists—get the systematic strategy business leaders need.

Jan 28, 2026

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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MarTech Vendor Selection Build vs Buy Decision Framework

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Building a MarTech Roadmap: 3-Year Strategic Plan

The Three Data Layers That Actually Drive Personalization

5 Audience Traits That Actually Drive Results

The Hidden Costs of Your MarTech Stack

APIs vs Webhooks: The Signal System Your Growth Team Actually Needs

Churn Prevention as a Revenue Operating System

A Systematic Guide to NBA and NBO

Tracking Plan vs Data Plan: What's the Difference and Which One Do You Need?

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