MarTech Insights & Growth Strategies

Five-stage funnel diagram showing progression from basic email marketing to advanced cross-channel segmentation with percentage benchmarks

12 min

🎯Martech Strategy

Digital Marketing Maturity Model: The Funnel-Based Framework That Actually Works

Most maturity models tell you where you are but not how to move forward. This funnel-based framework shows you exactly which segments to build at each stage, turning vague assessments into clear action steps that drive real conversions.

Jan 5, 2026

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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Custom Traits That Drive Real Conversions

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Segment CDP Implementation Technical Guide

Choosing the Right CDP Vendor

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Weather, Device, and Context: The New Frontier of Martech Personalization

Systematic Audience Segmentation Strategy That Actually Drives Revenue

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Use Facebook Lookalikes to Generate High-Quality Leads

Optimize and Target by Audience Segments Systematically