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Flow diagram showing user journey data moving from raw event logs through SQL processing to Python attribution analysis with multiple touchpoint channels

Building Custom Attribution Models with SQL and Python

Learn how to build custom attribution models using SQL and Python to understand which marketing channels actually drive conversions, not just which ones get the last click.

Feb 21, 2026

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Flowchart showing customer journey from first touchpoint through MQL, SQL, opportunity stages to closed-won deal with multiple channel interactions

12 min

📄Revenue Optimization

Revenue Attribution Full Funnel Tracking MQL to Closed-Won

Track revenue attribution across the entire funnel. MQL to SQL to opportunity to closed-won attribution with sales and marketing alignment.

Feb 10, 2026

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