Customer Data Platform
CDP Vendor Evaluation Guide
Make the Right CDP Choice for Your Business
$3,500 Value - 100% FREE
Compare top Customer Data Platform vendors across 45+ evaluation criteria. This comprehensive guide helps you navigate vendor selection with confidence, avoid costly mistakes, and choose the CDP that fits your business needs and budget.
What You'll Get
Complete vendor comparison matrix for Segment, mParticle, Tealium, Adobe, and more
Technical requirements checklist with must-have vs. nice-to-have features
Total Cost of Ownership calculator including hidden costs and pricing models
Security, compliance, and data governance evaluation framework
Demo preparation guide with 30+ questions to ask vendors
Implementation complexity assessment for each platform
Integration capability comparison across 200+ tools
Scalability and performance benchmarks
847+
Downloads
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Rating
10 min
Read Time
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Instant access - no credit card required
Why This Guide Matters
Most companies waste $50K-$200K on their first CDP implementation because they:
- ✗Choose the wrong platform for their use cases and technical requirements
- ✗Underestimate total cost of ownership (licensing, implementation, maintenance)
- ✗Miss critical requirements during vendor evaluation
- ✗Skip essential governance and compliance planning
This guide gives you the framework we use with Fortune 500 clients to evaluate vendors systematically, avoid expensive mistakes, and choose the right CDP the first time.
30+
CDP Projects Completed
100%
Success Rate
6-8 weeks
Avg. Implementation
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