🎯Martech Strategy
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beginner
12 min read
Event Triggers and Pathing: The Blueprint to Martech Mastery
See how event triggers and campaign pathing shape journeys and maximize impact.
December 18, 2025
Published
House of MarTech
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TL;DR
Quick Summary
Stop optimizing for speed alone and design triggers and paths that change how customers see themselves. Map journeys as story beats, add selective friction to qualify fit, and run small 30–90 day experiments (invite-only cohorts, anti-fit pages, 3-day rituals) to measure transformation and longer-term value.
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