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Martech Strategy

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Strategic framework for choosing the right Customer Data Platform for your business

15 min

🎯Martech Strategy

tutorial

How to Choose the Right CDP for Your Business: A Strategic Decision Framework

Choosing the wrong CDP can cost you millions in wasted spend and lost opportunity. Here's the strategic framework we use to help B2C companies make the right choice the first time.

#Segment#Tealium#Customer Data Platform+4 more

Sep 29, 2025

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