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How to Choose the Right CDP for Your Business: A Strategic Decision Framework

Choosing the wrong CDP can cost you millions in wasted spend and lost opportunity. Here's the strategic framework we use to help B2C companies make the right choice the first time.

September 29, 2025
Published
Strategic framework for choosing the right Customer Data Platform for your business
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#Segment#Tealium#Customer Data Platform#Mparticle#Cdp#Martech Strategy#Data Infrastructure