MarTech Insights & Growth Strategies

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Flowchart showing customer data moving from CRM through segmentation to Facebook lookalike audience creation

Use Facebook Lookalikes to Generate High-Quality Leads

Generate high-quality leads by creating Facebook lookalike audiences from your sales-qualified leads and optimize for real business growth.

Growth Experiments That Actually Work When You Unite Your Customer Data

Most growth experiments fail because they're built on fragmented data. Here's how connecting your customer data unlocks experiments that actually move the needle.

Control and Optimize Your nCAC: The Systematic Approach

Stop guessing about acquisition costs. Master systematic nCAC control through measurement, targeting precision, and retention integration. 30-50% improvements within 12 months.

Cut Acquisition Costs With Smart Personalization

Reduce CAC 25-70% using first-party data and precision segmentation. Systematic framework for B2B leaders to transform acquisition costs and customer lifetime value.

Nov 11, 2025

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