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Flowchart showing customer data moving from CRM through segmentation to Facebook lookalike audience creation

Use Facebook Lookalikes to Generate High-Quality Leads

Generate high-quality leads by creating Facebook lookalike audiences from your sales-qualified leads and optimize for real business growth.

Dec 9, 2025

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Flowchart showing retargeting journey from website visit through cookie tracking to ad display and conversion

13 min

📄Martech Fundamentals

What is Retargeting? A Systematic Guide to Re-Engaging Your Audience

Retargeting re-engages site visitors with personalized ads across channels to boost conversions. Build a systematic strategy that turns browsers into buyers without wasting ad spend.

Feb 2, 2025

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