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Visual diagram showing connected marketing tools sharing clean data across platforms

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10 min

📄Data Integration

Data Integration & Quality: The Martech Advantage

Optimize data integration and quality for your martech stack—see expert strategies.

Nov 11, 2025

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Dashboard showing CDP data flow connecting customer touchpoints to marketing outcomes with performance metrics

8 min

🔮Customer Data Platform

CDP Marketing Strategy: What Actually Drives Impact

Most CDP strategies fail despite vendor promises. Learn what actually drives measurable CDP marketing strategy impact beyond features and technical hype.

Oct 19, 2025

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