MarTech Insights & Growth Strategies

Strategic framework diagram showing contextual targeting evolution from compliance to competitive advantage

7 min

🎯Martech Strategy

Why Most Leaders Get Contextual Targeting Wrong (And How to Fix It)

Most business leaders treat contextual targeting as a privacy compliance tool. The real opportunity lies in strategic positioning that creates sustainable competitive advantage.

Jan 15, 2024

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Why Most Leaders Get Contextual Targeting Wrong (And How to Fix It)

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Customer Journey Optimization for Business Growth

First-Party Data & Strategy

Data Privacy as a Brand Asset

Why Most Leaders Get Contextual Targeting Wrong (And How to Fix It)