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Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Most businesses approach build-versus-buy through a technical lens when it's actually a strategic transformation challenge. Discover the hidden third option and decision framework that delivers real results.

Oct 16, 2025

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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Reverse ETL vs Traditional CDP: Choosing the Right Data Activation Layer for Revenue Teams

CDP Integration Architecture Best Practices

CDP Implementation Costs: Real Numbers from Enterprise Projects

Choosing the Right CDP Vendor

Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

The Rise of the Composable CDP

Reverse ETL vs Traditional CDP: Choosing the Right Data Activation Layer for Revenue Teams

CDP Integration Architecture Best Practices

CDP Implementation Costs: Real Numbers from Enterprise Projects

Choosing the Right CDP Vendor

Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

The Rise of the Composable CDP