MarTech Insights & Growth Strategies

Professional MarTech blog header for Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

8 min

🔮Customer Data Platform

Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Most businesses approach build-versus-buy through a technical lens when it's actually a strategic transformation challenge. Discover the hidden third option and decision framework that delivers real results.

Oct 16, 2025

Read

Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

All Posts

CDP Integration Architecture Best Practices

CDP Implementation Costs: Real Numbers from Enterprise Projects

Choosing the Right CDP Vendor

Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

The Rise of the Composable CDP

CDP Integration Architecture Best Practices

CDP Implementation Costs: Real Numbers from Enterprise Projects

Choosing the Right CDP Vendor

Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

The Rise of the Composable CDP