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Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Most businesses approach build-versus-buy through a technical lens when it's actually a strategic transformation challenge. Discover the hidden third option and decision framework that delivers real results.

Oct 16, 2025

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Visual comparison diagram showing composable CDP architecture versus traditional packaged CDP platform

11 min

🔮Customer Data Platform

The Rise of the Composable CDP

Choosing your data stack? Our expert guide compares the Composable CDP and packaged suites to help you build a future-proof MarTech architecture. Decide with confidence.

Oct 2, 2025

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