MarTech Insights & Growth Strategies

Dashboard displaying Net Promoter Score breakdown with promoters, passives, and detractors segments alongside customer feedback themes

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13 min

📄Martech Fundamentals

Net Promoter Score (NPS): Beyond the Number to Real Customer Understanding

Discover how to use Net Promoter Score (NPS) as more than just a metric—turn customer feedback into actionable business improvements that drive loyalty, retention, and growth.

Dec 28, 2025

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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Net Promoter Score (NPS): Beyond the Number to Real Customer Understanding

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Weather, Device, and Context: The New Frontier of Martech Personalization

Context Rules: How to Personalize for Every User, Every Moment

Signals in Motion: Dynamic Journey Design in Martech

Building Dynamic User Journeys With Profiling

Omnichannel Marketing: An Approach to Consistent Customer Experience

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A Single Source of Truth for a 360° Customer View

Personalized Advertising: Systematic ROI Strategy