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Professional MarTech blog header for What is a Customer Data Platform (CDP) and Why Your Business Needs One

11 min

📄Martech Fundamentals

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What is a Customer Data Platform (CDP) and Why Your Business Needs One

Complete guide to Customer Data Platforms (CDP) for B2B SaaS companies. Learn what CDP does, benefits, and how to choose the right solution for your MarTech stack.

#Customer Data Platform#B2b Saas#Martech Stack+2 more

Sep 18, 2025

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