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House of MarTech

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Side-by-side diagram showing a modular composable MarTech stack with connected API blocks on the left, and a unified all-in-one platform dashboard on the right, against a clean white background

🎯Martech Strategy

Composable MarTech vs All-in-One Platforms: Decision Framework for 2026

Should you build a composable, API-first MarTech stack or choose an all-in-one platform? Complete framework with trade-offs, costs, and use cases.

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