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A person at a laptop reviewing a dashboard showing behavioral data signals and intent scoring metrics

Behavioral Data to Intent: The New Science of Conversion Prediction

Behavioral data tells you what customers do. Intent tells you what they are about to do. Here is how to close that gap and build smarter conversion prediction.

Context is King: Layering Contextual Signals Into Modern Intent Models

How leading companies use contextual signals to understand customer intent beyond behavioral data—and why emotional context often predicts purchasing decisions better than clicks alone.

Dec 5, 2025

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