MarTech Insights & Growth Strategies

Diagram showing customer segments organized by value tiers with arrows connecting data sources to personalized marketing actions

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🎯Martech Strategy

Why Most Customer Segmentation Strategies Fail (And What Actually Works)

Most businesses slice their customers into groups and call it strategy. But segmentation without a clear purpose is just organized guessing. Here is what separates customer segmentation that drives real growth from segmentation that just looks good in a deck.

Jan 28, 2025

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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CDP for Subscription Businesses: Churn Prevention

CDP Data Governance Framework GDPR CCPA

Churn Prevention as a Revenue Operating System

Align CDP Use Cases with Business Needs

Net Promoter Score (NPS): Beyond the Number to Real Customer Understanding

Control and Optimize Your nCAC: The Systematic Approach

Increasing Customer Retention for Higher ROI: The Systematic Approach to Sustainable Growth

Customer Journey Optimization for Business Growth

The Pirate Metrics Framework: Your Systematic Growth Playbook

Systematic Ways to Re-Engage Inactive Subscribers

Why Most Customer Segmentation Strategies Fail (And What Actually Works)