MarTech Insights & Growth Strategies

12 min

🔮Customer Data Platform

The New Era of Identity Resolution: How to Achieve a True Single Customer View

Most companies think they have a single customer view. But fragmented data, poor matching, and the wrong tools mean they're often working with an incomplete picture. Here's how to fix that—and why simpler is often smarter.

Feb 28, 2026

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

All Posts

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The New Era of Identity Resolution: How to Achieve a True Single Customer View

How to Build a MarTech Stack from Scratch

RevOps Tech Stack Essential Tools Integration

Marketing Automation Integration CRM Email Analytics

The Cost of Inaction: What Fragmented Customer Data Actually Costs Your Business

Team Size Shapes MarTech Stack

AI Agents as Customers Report

Martech Debt Framework for AI Success

Amazon DSP Power Shift Report

Complete MarTech Audit Framework: Step-by-Step Tool Evaluation and Optimization Process

The Automation Advantage: Integrated Martech for Seamless Experiences

Systematic MarTech Success Framework 2026

The New Era of Identity Resolution: How to Achieve a True Single Customer View

How to Build a MarTech Stack from Scratch

RevOps Tech Stack Essential Tools Integration

Marketing Automation Integration CRM Email Analytics