MarTech Insights & Growth Strategies

Three-layer diagram showing identity, behavioral, and contextual data flowing into unified customer profiles

11 min

🎯Martech Strategy

The Three Data Layers That Actually Drive Personalization

Master the types of data to collect for personalization: start with first-party for precision, build identity resolution, and create feedback loops that drive ROI. Skip tool lists—get the systematic strategy business leaders need.

Jan 28, 2026

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First-Party Data Strategy: Beyond the Tool Trap

Behavioral Data to Intent: The New Science of Conversion Prediction

The Three Data Layers That Actually Drive Personalization

Context is King: Layering Contextual Signals Into Modern Intent Models

Behavioral Data: Fuel for Smart Personalization

CDP Optimization: Boosting ROI and Agility

Audience Building: Smart Segmentation and Profiling

First-Party Data Strategy: Beyond the Tool Trap

Behavioral Data to Intent: The New Science of Conversion Prediction

The Three Data Layers That Actually Drive Personalization

Context is King: Layering Contextual Signals Into Modern Intent Models

Behavioral Data: Fuel for Smart Personalization

CDP Optimization: Boosting ROI and Agility

Audience Building: Smart Segmentation and Profiling