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Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Most businesses approach build-versus-buy through a technical lens when it's actually a strategic transformation challenge. Discover the hidden third option and decision framework that delivers real results.

Oct 16, 2025

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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Integrating CRM and CDP for One Customer Profile

CDP Marketing Strategy: What Actually Drives Impact

Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Audience Segmentation CDP: Beyond Demographics

Is a CDP Right for Customer Data Management?

The Rise of the Composable CDP

A Single Source of Truth for a 360° Customer View

How to Choose the Right CDP for Your Business: A Strategic Decision Framework

What is a Customer Data Platform (CDP) and Why Your Business Needs One

Integrating CRM and CDP for One Customer Profile

CDP Marketing Strategy: What Actually Drives Impact

Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Audience Segmentation CDP: Beyond Demographics

Is a CDP Right for Customer Data Management?

The Rise of the Composable CDP

A Single Source of Truth for a 360° Customer View

How to Choose the Right CDP for Your Business: A Strategic Decision Framework

What is a Customer Data Platform (CDP) and Why Your Business Needs One