MarTech Insights & Growth Strategies

Professional MarTech blog header for Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

8 min

🔮Customer Data Platform

Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Most businesses approach build-versus-buy through a technical lens when it's actually a strategic transformation challenge. Discover the hidden third option and decision framework that delivers real results.

Oct 16, 2025

Read

Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

All Posts

CDP Marketing Strategy: What Actually Drives Impact

Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Audience Segmentation CDP: Beyond Demographics

Is a CDP Right for Customer Data Management?

The Rise of the Composable CDP

A Single Source of Truth for a 360° Customer View

How to Choose the Right CDP for Your Business: A Strategic Decision Framework

What is a Customer Data Platform (CDP) and Why Your Business Needs One

CDP Marketing Strategy: What Actually Drives Impact

Build or Buy a CDP: The Strategic Framework Most Businesses Get Wrong

Audience Segmentation CDP: Beyond Demographics

Is a CDP Right for Customer Data Management?

The Rise of the Composable CDP

A Single Source of Truth for a 360° Customer View

How to Choose the Right CDP for Your Business: A Strategic Decision Framework

What is a Customer Data Platform (CDP) and Why Your Business Needs One