MarTech Insights & Growth Strategies

Flowchart showing internal discovery process before vendor selection with three phases: audit, alignment, and requirements mapping

11 min

🎯Martech Strategy

The Hidden Cost of Hasty Innovation: Why Internal Discovery Must Precede Vendor Selection

Jumping to vendor selection without understanding your internal systems costs more than money—it costs momentum. Learn why 73% of MarTech implementations fail and how a simple 3-phase discovery framework protects your investment.

Feb 11, 2025

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What CDP Internal Discovery Actually Looks Like: 3 Phases in 4 Weeks

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Facilitate Buyer Self-Discovery

The Hidden Cost of Hasty Innovation: Why Internal Discovery Must Precede Vendor Selection