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Diagram showing martech stack layers from data foundation to customer touchpoints

How to Build a MarTech Stack from Scratch

Build a scalable martech stack from zero. Foundation tools, integration strategy, budget allocation, and phased implementation roadmap.

Feb 24, 2026

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Layered foundation diagram showing data collection, standardization, and distribution across marketing tools

12 min

📄Martech Fundamentals

Systematic Data Layer Strategy: Build Once, Scale Forever

Most businesses treat their data layer like duct tape—adding pieces until nothing works. Here's how to build a foundation that grows with you, without vendor lock-in or technical debt.

Dec 26, 2025

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