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Diagram showing customer behavior signals flowing into segmentation groups, with arrows connecting actions like page visits, purchases, and email clicks to distinct audience segments

Behavioral Segmentation in Marketing: A Systematic Framework That Actually Works

Most marketing teams segment their audience by who people are. The ones winning right now segment by what people do. Here is a clear, practical framework for behavioral segmentation in marketing that helps you reach the right people at the right moment.

Feb 28, 2026

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