MarTech Insights & Growth Strategies

Diagram showing fragmented customer data sources connecting through a central identity spine to unified customer profiles

8 min

🎯Martech Strategy

Stop Buying More MarTech Tools. Your Identity Spine Is the Competitive Advantage

60% of MarTech spend fails because tools can't talk to each other. Deterministic identity resolution creates one source of truth across all systems without replacing anything.

Nov 4, 2025

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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Stop Buying More MarTech Tools. Your Identity Spine Is the Competitive Advantage

A Single Source of Truth for a 360° Customer View

The Complete Guide to Customer Data Platforms

The Power of Defining a Customer Data Strategy

Stop Buying More MarTech Tools. Your Identity Spine Is the Competitive Advantage

A Single Source of Truth for a 360° Customer View

The Complete Guide to Customer Data Platforms

The Power of Defining a Customer Data Strategy