MarTech Insights & Growth Strategies

Five-stage funnel diagram showing progression from basic email marketing to advanced cross-channel segmentation with percentage benchmarks

12 min

🎯Martech Strategy

Digital Marketing Maturity Model: The Funnel-Based Framework That Actually Works

Most maturity models tell you where you are but not how to move forward. This funnel-based framework shows you exactly which segments to build at each stage, turning vague assessments into clear action steps that drive real conversions.

Jan 5, 2026

Read

Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

All Posts

Content Marketing for Tech Companies: B2B Strategy That Actually Works

SaaS Marketing Attribution: Track Trial to Revenue

Custom Traits That Drive Real Conversions

Email Marketing Automation Behavioral Triggers

Product Adoption Strategy: From Free Trial to Power User

CDP for B2B SaaS Lead-to-Revenue Attribution

Digital Marketing Maturity Model: The Funnel-Based Framework That Actually Works

The Marketing & Conversion Funnel: A Systematic Guide to Understanding and Optimizing Customer Flow

Funnel Tracking and Conversion Analysis: The Framework Most Teams Get Wrong

Systematic Leads Conversion Framework: Build Your Revenue Engine

Systematic CRO for Leaders: Building a Growth Engine That Compounds

Conversions API & Pixels: AND or OR?

Content Marketing for Tech Companies: B2B Strategy That Actually Works

SaaS Marketing Attribution: Track Trial to Revenue

Custom Traits That Drive Real Conversions

Email Marketing Automation Behavioral Triggers

Product Adoption Strategy: From Free Trial to Power User

CDP for B2B SaaS Lead-to-Revenue Attribution

Digital Marketing Maturity Model: The Funnel-Based Framework That Actually Works

The Marketing & Conversion Funnel: A Systematic Guide to Understanding and Optimizing Customer Flow

Funnel Tracking and Conversion Analysis: The Framework Most Teams Get Wrong

Systematic Leads Conversion Framework: Build Your Revenue Engine

Systematic CRO for Leaders: Building a Growth Engine That Compounds

Conversions API & Pixels: AND or OR?