MarTech Insights & Growth Strategies

Five-stage funnel diagram showing progression from basic email marketing to advanced cross-channel segmentation with percentage benchmarks

12 min

🎯Martech Strategy

Digital Marketing Maturity Model: The Funnel-Based Framework That Actually Works

Most maturity models tell you where you are but not how to move forward. This funnel-based framework shows you exactly which segments to build at each stage, turning vague assessments into clear action steps that drive real conversions.

Jan 5, 2026

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