MarTech Insights & Growth Strategies

Grid layout showing ten CDP use case icons including churn prediction, personalization, upselling, onboarding, and multi-channel orchestration connected by data flow lines

14 min

🔮Customer Data Platform

Common CDP Use Cases That Actually Move the Needle

Most teams buy a CDP and then wonder why nothing changed. The answer is almost always the same: no clear use cases. Here is a practical guide to the CDP use cases that deliver real results — from churn prevention to smarter personalization — and how to prioritize them for your business.

Mar 2, 2026

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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