MarTech Insights & Growth Strategies

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📄Data Integration

Zero-Party Data Collection Strategies: Preference Centers, Quizzes, and Value Exchange Programs That Actually Work

Build trust and collect valuable zero-party data with preference centers, quizzes, and value exchanges. Proven tactics for post-cookie marketing success.

Mar 29, 2026

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Expert insights on marketing technology, growth strategies, and business transformation. Learn from real implementations and actionable strategies.

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Zero-Party Data Collection Strategies: Preference Centers, Quizzes, and Value Exchange Programs That Actually Work

AI Agent Governance for Marketing: Framework, Not Friction

Generative Engine Optimization (GEO): How to Get Your Brand Featured in ChatGPT, Gemini, and Perplexity Answers

Track AI Agents in Analytics

Marketing Operations Hiring Guide: Building Your First MarOps Function with Limited Budget

AI Agent Search Framework

Composable MarTech vs Monolithic Platforms: Which Architecture Fits Your Business in 2026

Competitive Intelligence for Marketing Ops

Setting Up Your First Marketing Automation Workflow: A Non-Technical Implementation Guide

Zero-Party Data Collection Strategies: Building Preference Centers That Customers Actually Use

Complete MarTech Audit Framework: Step-by-Step Tool Evaluation and Optimization Process

AdTech and MarTech Convergence: Why Activation Beats Integration

Zero-Party Data Collection Strategies: Preference Centers, Quizzes, and Value Exchange Programs That Actually Work

AI Agent Governance for Marketing: Framework, Not Friction

Generative Engine Optimization (GEO): How to Get Your Brand Featured in ChatGPT, Gemini, and Perplexity Answers

Track AI Agents in Analytics

Marketing Operations Hiring Guide: Building Your First MarOps Function with Limited Budget

AI Agent Search Framework

Composable MarTech vs Monolithic Platforms: Which Architecture Fits Your Business in 2026

Competitive Intelligence for Marketing Ops

Setting Up Your First Marketing Automation Workflow: A Non-Technical Implementation Guide

Zero-Party Data Collection Strategies: Building Preference Centers That Customers Actually Use

Complete MarTech Audit Framework: Step-by-Step Tool Evaluation and Optimization Process

AdTech and MarTech Convergence: Why Activation Beats Integration